Artificial Intelligence for Marketing

Practical Applications
by Jim Sterne

Jim Sterne’s Blog

Where is Your Organization on the Marketing Data Literacy Spectrum?

  From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror. There are some who can read well enough to navigate a cookbook. Some can write a lengthy...

Have Your AI Call My AI

Customers' bots and agents will work on their behalf Pardon me, Sir. Yes, Jeeves? The Air Bag light is now lit. Yeah, I saw that. What’s that about? Of the 63 things that could be wrong, the most common is a misconnection in the wiring harness. It will cost $150 for a...

Attribution Modeling? Go On, Convince Me

Can Machine Learning Offer Hope? Yes Vendor Profile: Conversion Logic by Jim Sterne   I always cringed when the discussion turned to attribution. First click, last click, time decay; what nonsense. The late George Box had it right: All models are wrong; some models...

Related News Stories

Leverage Artificial Intelligence to Build your Sales Pipeline

“I believe this artificial intelligence is going to be our partner. If we misuse it, it will be a risk. If we use it right, it can be our partner” - Masayoshi Son, Chief Executive Officer of SoftBank Digital technology has evolved in every aspect – mobility, cloud,...

Digital darwinism opens the door to an age of assistance

  For business transformation to succeed, the whole of innovation must be greater than the progress of its parts. But in an era of digital Darwinism, as technology and society evolve faster than many businesses can keep up, it may be up to the “parts” to lead the way...

Artificial Intelligence for the Real World

3 Things AI Can Already Do for Your Company Thomas H. Davenport Rajeev Ronanki In 2013, the MD Anderson Cancer Center launched a “moon shot” project: diagnose and recommend treatment plans for certain forms of cancer using IBM’s Watson cognitive system. But in 2017,...

How AI marketing can help brands right now

How AI marketing can help brands right now   Econsultancy recently held a gathering of over 400 marketers for Digital Outlook 2018 in Singapore and invited subject matter experts to speak on AI marketing and other topics trending in digital. In his talk, Chandra...

Artificial intelligence technologies a boon for customer insights

Artificial intelligence technologies a boon for customer insights   AI can help companies shrink the gap between customer data and actionable insight by feeding intelligence into CRM, marketing automation and other operational tools. Here's how. by Bridget Botelho...

Artificial Intelligence: Business Paradigm Reimagined

  Today, as the world stands at the cusp of the Information age and the era of Connected Intelligence, meet the technology that has sparked off the fourth industrial revolution – Artificial Intelligence (AI). AI technologies are largely designed to help humans work...

The Rise of Emotionally Intelligent AI

I have studied emotional intelligence as a hobby for a long time. Until recently, I believed emotional intelligence to remain one of the core advantages of us humans after artificial intelligence has taken over all tasks requiring memorization and logic. During the...

How Gallery Furniture used AI to boost digital sales more than $270000

  Artificial intelligence is hot in ad tech, and Houston, Texas-based retailer Gallery Furniture — that has 400 full-time employees and three showrooms in Texas (two of which are over 100,000 square feet) — made its first foray into AI marketing this July. Nearly four...

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Weekly(ish) updates about AI and machine learning for marketing, handpicked by Jim Sterne. Who’s doing what, how it’s working and how to make the most of it – hold that math.

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