Artificial Intelligence for Marketing

Practical Applications
by Jim Sterne

Jim Sterne’s Blog

How to Get Started with Machine Learning and AI for Marketing

by Jim Sterne Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind. As this is such a nascent...

AI, Machine Learning & Marketing: an Interview with Jim Sterne

Jim Sterne is the author of Artificial Intelligence for Marketing: Practical Applications, a straightforward, non-technical guide that presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. His thirty-five years...

Where is Your Organization on the Marketing Data Literacy Spectrum?

  From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror. There are some who can read well enough to navigate a cookbook. Some can write a lengthy...

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Going from AB Testing to AI: Optimization as Reinforcement Learning

By Matt Gershoff   In this post we are going to introduce an optimization approach from artificial intelligence: Reinforcement Learning (RL). Hopefully we will convince you that it is both a powerful conceptual framework to organize how to think about digital...

How the Enlightenment Ends by Henry Kissinger

Philosophically, intellectually—in every way—human society is unprepared for the rise of artificial intelligence.       Heretofore, the technological advance that most altered the course of modern history was the invention of the printing press in the 15th century,...

Embracing AI And Automation Can Make Your Job Better

By now, many people have heard of the impending “fourth industrial revolution,” and there’s more than a little trepidation surrounding the subject. Just as mechanization and the steam engine changed the landscape of manufacturing, the arrival of interconnected machine...

Leverage Artificial Intelligence to Build your Sales Pipeline

“I believe this artificial intelligence is going to be our partner. If we misuse it, it will be a risk. If we use it right, it can be our partner” - Masayoshi Son, Chief Executive Officer of SoftBank Digital technology has evolved in every aspect – mobility, cloud,...

Digital darwinism opens the door to an age of assistance

  For business transformation to succeed, the whole of innovation must be greater than the progress of its parts. But in an era of digital Darwinism, as technology and society evolve faster than many businesses can keep up, it may be up to the “parts” to lead the way...

Artificial Intelligence for the Real World

3 Things AI Can Already Do for Your Company Thomas H. Davenport Rajeev Ronanki In 2013, the MD Anderson Cancer Center launched a “moon shot” project: diagnose and recommend treatment plans for certain forms of cancer using IBM’s Watson cognitive system. But in 2017,...

How AI marketing can help brands right now

How AI marketing can help brands right now   Econsultancy recently held a gathering of over 400 marketers for Digital Outlook 2018 in Singapore and invited subject matter experts to speak on AI marketing and other topics trending in digital. In his talk, Chandra...

Artificial intelligence technologies a boon for customer insights

Artificial intelligence technologies a boon for customer insights   AI can help companies shrink the gap between customer data and actionable insight by feeding intelligence into CRM, marketing automation and other operational tools. Here's how. by Bridget Botelho...

Artificial Intelligence: Business Paradigm Reimagined

  Today, as the world stands at the cusp of the Information age and the era of Connected Intelligence, meet the technology that has sparked off the fourth industrial revolution – Artificial Intelligence (AI). AI technologies are largely designed to help humans work...

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Weekly(ish) updates about AI and machine learning for marketing, handpicked by Jim Sterne. Who’s doing what, how it’s working and how to make the most of it – hold that math.

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