Artificial Intelligence for Marketing

Practical Applications
by Jim Sterne

Jim Sterne’s Blog

Have Your AI Call My AI

Customers' bots and agents will work on their behalf Pardon me, Sir. Yes, Jeeves? The Air Bag light is now lit. Yeah, I saw that. What’s that about? Of the 63 things that could be wrong, the most common is a misconnection in the wiring harness. It will cost $150 for a...

Attribution Modeling? Go On, Convince Me

Can Machine Learning Offer Hope? Yes Vendor Profile: Conversion Logic by Jim Sterne   I always cringed when the discussion turned to attribution. First click, last click, time decay; what nonsense. The late George Box had it right: All models are wrong; some...

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Artificial Intelligence: Business Paradigm Reimagined

  Today, as the world stands at the cusp of the Information age and the era of Connected Intelligence, meet the technology that has sparked off the fourth industrial revolution – Artificial Intelligence (AI). AI technologies are largely designed to help humans...

The Rise of Emotionally Intelligent AI

I have studied emotional intelligence as a hobby for a long time. Until recently, I believed emotional intelligence to remain one of the core advantages of us humans after artificial intelligence has taken over all tasks requiring memorization and logic. During the...

How Gallery Furniture used AI to boost digital sales more than $270000

  Artificial intelligence is hot in ad tech, and Houston, Texas-based retailer Gallery Furniture — that has 400 full-time employees and three showrooms in Texas (two of which are over 100,000 square feet) — made its first foray into AI marketing this July. Nearly...

Twenty-Seven Ways Marketers Can Use Blockchain

  Before anyone has had a chance to figure out their artificial intelligence strategy or augmented reality plan this year, along comes the blockchain to suck all the buzzword-filled air out of the room. But blockchain may have a bigger impact than anything...

How leaders can change their perspectives in an AI-centric world

AI alters what people do, and 'this leads to some difficult change-management issues' Every executive today will tell you that artificial intelligence comes up in almost every business conversation, whatever the venue or occasion. Some are embracing it whole...

AI Myth Busters: AI Will Usher In An Era Of Extreme Personalization

  by Brian Solis is a digital analyst, speaker and the author of X: Where Business Meets Design   Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely operates with legacy...

Can a Robot tell your brand’s story better?

  It's said that 'great stories happen to those who can tell them,' and in today's ever-evolving world of marketing, this definitely seems very apt. Globalisation has brought about greater competition. Today, consumers have more choices for buying/ purchasing...

Data is Holding Back AI

I remember grumbling, “Good lord this is a waste of time,” in 1992 while I was working on an AI application for lip-reading. The grumble escaped my lips because I felt like I was spending half my time inputting data cleanly into the video processing neural network....

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Weekly(ish) updates about AI and machine learning for marketing, handpicked by Jim Sterne. Who’s doing what, how it’s working and how to make the most of it – hold that math.

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