Artificial Intelligence for Marketing

Practical Applications
by Jim Sterne
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Jim Sterne interviewed by Mitch Joel

Mitch Joel and I make 56 minutes fly by on his podcast: Artificial Intelligence For Marketing With Jim Sterne - This Week's Six Pixels Of Separation Podcast, about my book, by the same name. Episode #583 ??!  - The man is...

3 Needs for 3 Deeds of AI & Machine Learning

By Jim Sterne Artificial Intelligence and Machine Learning are at the top of the hype cycle. To keep you in the conversation on the Slack channel, at the company retreat, or while heading to the airport with your boss, you will be well served to keep these three Needs...

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Artificial Intelligence & SEO: 5 Strategies You Need to Follow

  Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute. These days, people need and want definite answers from Google. Instead of typing just a couple of...

How Artificial Intelligence Will Drive B2B Commerce

  Artificial Intelligence (AI) has quickly become a driving force in retail, with Forrester Research predicting earlier this year that investments into AI would triple before 2018. These trends in consumer marketing have primed the pump for widespread use of AI...

Industry Insight: New Technologies Will Disrupt Marketing Automation

  Traditionally, marketing automation (MA) has relied on other disciplines to help improve customer interactions and business results. Customer relationship management (CRM) and helpdesk tools (among others) have always fed data into MA tools to let marketers...

The 5Ps of Marketing Artificial Intelligence

“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?” These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my...

PR firms start using AI for mundane tasks

  Public relations is not just an art — it is becoming a science, thanks to artificial intelligence. Media companies like The Washington Post and The Associated Press are using AI to crank out earnings reports or write news articles that they wouldn’t typically...

Most Marketers Say They Understand AI, but the Details Are Hazy

Artificial intelligence (AI) has been invoked by everyone from Elon Musk, who warns the technology could spell the end of humanity, to labor analysts, who caution it could bring an end to most jobs. But what, exactly, does the phrase mean to marketers? AI firm GumGum...

AB Testing as Building Block to AI To make sure we are all on the same page, lets start with something we are already familiar with from optimization, AB Testing.  AB Testing is often used as a way to decide which is the best experience to present to your customers so...

Why AI Is A Necessity For Your Marketing Strategy

  When artificial intelligence (AI) pioneer Alan Turing said, “A computer would deserve to be called intelligent if it could deceive a human into believing that it was human,” all he meant was there might come a time when virtual assistants and bots will become...

The AI Hierarchy of Needs

As is usually the case with fast-advancing technologies, AI has inspired massive FOMO , FUD and feuds. Some of it is deserved, some of it not — but the industry is paying attention. From stealth hardware startups to fintech giants to public institutions, teams are...

15 Applications of Artificial Intelligence in Marketing

Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that...

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Weekly(ish) updates about AI and machine learning for marketing, handpicked by Jim Sterne. Who’s doing what, how it’s working and how to make the most of it – hold that math.

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