Econsultancy recently held a gathering of over 400 marketers for Digital Outlook 2018 in Singapore and invited subject matter experts to speak on AI marketing and other topics trending in digital.
In his talk, Chandra Kumar, CEO WiselyWise, stated that, despite many setbacks over its long history, AI marketing may now be ready for mass adoption. He proceeded to describe four concrete things that marketers can use AI for right now.
- 1) Content at scale
- 2) Communication at scale
- 3) Relevance at scale
- 4) Selling at scale
This was originally published from: https://www.econsultancy.com/blog/69769-how-ai-marketing-can-help-brands-right-now on