Have Your AI Call My AI

Have Your AI Call My AI

Customers’ bots and agents will work on their behalf Pardon me, Sir. Yes, Jeeves? The Air Bag light is now lit. Yeah, I saw that. What’s that about? Of the 63 things that could be wrong, the most common is a misconnection in the wiring harness. It will cost $150...
Attribution Modeling? Go On, Convince Me

Attribution Modeling? Go On, Convince Me

Can Machine Learning Offer Hope? Yes Vendor Profile: Conversion Logic by Jim Sterne   I always cringed when the discussion turned to attribution. First click, last click, time decay; what nonsense. The late George Box had it right: All models are wrong; some models...
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