The Marketing Book Podcast: "Artificial Intelligence for Marketing" by Jim Sterne

Marketing Book Podcast host Douglas Burdett interviews Jim Sterne

The author explains that artificial intelligence and the machine learning that fuels it offers so much power and so much opportunity that we’re in the same place we were with personal computers in 1980, the internet in 1993, and eCommerce when Amazon.com began taking over e-commerce.

The book looks at some current buzz words to make just enough sense for regular marketing people to understand what’s going on. Here’s what it’s not. It is not a deep expose on the dark arts of artificial intelligence. Iit is not a textbook for learning a new type of programming. It is not an exhaustive catalog of cutting-edge Technologies. The book is not for those with advanced math degrees or those who wish to become a data scientist.

Listen here: