Artificial Intelligence for Marketing

Practical Applications
by Jim Sterne

Jim Sterne’s Blog

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Can a Robot tell your brand’s story better?

  It's said that 'great stories happen to those who can tell them,' and in today's ever-evolving world of marketing, this definitely seems very apt. Globalisation has brought about greater competition. Today, consumers have more choices for buying/ purchasing...

Data is Holding Back AI

I remember grumbling, “Good lord this is a waste of time,” in 1992 while I was working on an AI application for lip-reading. The grumble escaped my lips because I felt like I was spending half my time inputting data cleanly into the video processing neural network....

Collaborative Design Is Critical For AI

The trope “there’s an app for that” is quickly becoming “there’s an AI for that.” Want to assess the narrative quality of a story? Disney’s got an AI for that. Got a shortage of doctors but still need to treat patients? IBM Watson prescribes the same treatment plan as...

You Could Become an AI Master Before You Know It. Here’s How.

Automating machine learning will make the technology more accessible to non–AI experts. At first blush, Scot Barton might not seem like an AI pioneer. He isn’t building self-driving cars or teaching computers to thrash humans at computer games. But within his role at...

Artificial Intelligence stirs retail cart

  According to Gartner, by 2020, 85 percent of customer interactions in retail will be managed by artificial intelligence on a global scale. As more and more international retailers enter the Indian space, they are pioneering the usage of Artificial Intelligence...

How AI Will Influence and Impact Website Building

  In the past, website building was a pretty simple process that involved nothing more than pages of standard texts with a few pictures and font variations. However, with time this procedure has become more complex as site owners compete to attract more visitors...

Create Real Value with Augmented (not Artificial) Intelligence

  As long as human and artificial intelligence work in tandem, we'll continue to make each other better at what we naturally do best. The topic of artificial intelligence has broken out of computer science labs and into boardrooms across industries, as recently...

4 ways to use AI at every stage of marketing

  Earlier this summer, Salesforce’s State of Marketing Report pronounced artificial intelligence to be the technology where marketers expect to experience the most growth. Around the same time, Accenture released its prediction that AI will produce 14 trillion...

How machine learning levels the SERP playing field

  Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably...

AI-Based Promotions – Welcome to the Creative Machine

  As a Marketer, when you craft successful promotions, you’re especially proud of their creative aspects And it’s understandable because creativity seems our last bastion against the perceived onslaught of machine domination, so we fiercely defend that turf. The...

Machine Learning Ushers in a New Era of Customer Experience

  Customer experience initiatives are getting stuck with quite a few weighty labels lately: next key battleground, primary competitive differentiator, table stakes. And momentum for this topic is not slowing anytime soon. My ongoing personal survey of CMOs and...

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