Flipkart is working with Microsoft to deploy artificial intelligence and machine learning-based solutions that will making it easier to run future sales, the ecommerce company’s head of engineering told ET.
Flipkart, which recently concluded its Big Billion Day sales, saw three-times more users and as much as 30 times its usual amount of traffic during the sale. It saw no major glitches and is already looking at improving its technology systems for the next sales.
“AI and ML are becoming focus for us now. We think there is a lot of opportunity to optimise how we do things like merchandising and offer placement. So we are putting those systems in place and looking to take away any kind of manual tuning and optimisation,” Vinay YS, vice-president of engineering at Flipkart, told ET.
Read the rest here: Microsoft to deploy AI for Flipkart’s future sales Economic Times
This was originally published from: http://brandequity.economictimes.indiatimes.com/news/business-of-brands/microsoft-to-deploy-ai-for-flipkarts-future-sales/60836490 on