Artificial intelligence (AI) has been invoked by everyone from Elon Musk, who warns the technology could spell the end of humanity, to labor analysts, who caution it could bring an end to most jobs. But what, exactly, does the phrase mean to marketers?

AI firm GumGum polled marketing and advertising executives in North America in June 2017 to take their temperature on how the technology was being incorporated into their efforts. GumGum’s survey used an admittedly broad definition of AI, one that included programmatic advertising.

Nonetheless, the firm reported that 61% of respondents were either generally aware of AI or had an understanding of its potential applications. But only 3% considered themselves experts in the area.


Read the rest here:  Most Marketers Say They Understand AI, but the Details Are Hazy, Econsultancy

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