Traditionally, marketing automation (MA) has relied on other disciplines to help improve customer interactions and business results. Customer relationship management (CRM) and helpdesk tools (among others) have always fed data into MA tools to let marketers know when, where, and how to reach out to consumers.

Today, additional technologies and practices are providing even more context to how marketers should approach customers. Artificial intelligence (AI), machine learning (ML), search engine optimization (SEO), and content marketing are all helping to drive enhanced engagements via MA tools. We spoke with Michelle Huff, Chief Marketing Officer at Act-On, about how each technology and practice intermingles with MA and what your company should be thinking about today.


Read the rest here: Industry Insight: New Technologies Will Disrupt Marketing Automation  PCMag India

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