In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption.

Remember when traditional marketing was overwhelmingly successful? Neither do I.

In an era of great innovation, marketing still largely operates with legacy mindsets and technologies. Time, however, isn’t on the side of those who follow convention. Digital Darwinism is only accelerating, and those marketers who defy convention will shape the next generation.

The good news is that natural selection favors anyone willing to learn and experiment. There’s also a shortcut: artificial intelligence (AI).

Technology, and all it disrupts, continues to evolve. Society, markets and customer behaviors — preferences and values, too — are evolving. Now, consumers expect personalization — real, know-who-I-am personalization.

Businesses either understand this and invest in the future of consumer-centered evolution, or they don’t. Continuing with outmoded perspectives of customers and technologies or following a path of business as usual isn’t going to help.


Read the rest here: Busting AI myths: Why AI will help marketers usher in an era of extreme personalization  MarTech Today


  • Myth #1: AI is too complex and expensive to add to the marketing mix
  • Myth #2: Marketers believe they are already using AI-powered systems
  • Myth #3: AI is here to take your job or decimate you
  • Myth #4: Marketers have already figured out personalization and don’t need AI
  • AI brings personalization to life

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