In rapid digital transformation, it’s vital that we don’t forget who we are. With the large customer data sets that brands are generating, they need to ensure that they use them in emotionally intelligent ways. Using social listening tools to combine data with customer intelligence will help brands engage with customers meaningfully, directly and consistently. It’ll also help brands understand whether customers actually want some of these new and crazy products they’re proposing. Do customers want every item they own to be mobilized by the internet of things? Listening to customers makes business sense, promotes a human-centric approach and prevents a brand from bringing irrelevant solutions to market. Product development, brand strategy and marketing can all be better with a human-to-human method.


Read the rest here: The Importance Of Humans In Digital Transformation  Forbes

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