It’s said that ‘great stories happen to those who can tell them,’ and in today’s ever-evolving world of marketing, this definitely seems very apt.
Globalisation has brought about greater competition. Today, consumers have more choices for buying/ purchasing than ever before; a stark challenge has emerged for companies – how do they differentiate themselves?
…
In 2016, Facebook started to invest heavily in chatbots. Mark Zuckerberg justified the strategy in his speech at the F8 Facebook’s developer conference saying, “I don’t know anyone who likes calling a business. And no one wants to have to install a new app for every business or service that they interact with. We think you should be able to message a business in the same way you would message a friend.”
Read the rest here: Can a Robot tell your brand’s story better? afaqs
This was originally published from: http://www.afaqs.com/news/story/51639_Can-a-Robot-tell-your-brands-story-better on
