It’s said that ‘great stories happen to those who can tell them,’ and in today’s ever-evolving world of marketing, this definitely seems very apt.

Globalisation has brought about greater competition. Today, consumers have more choices for buying/ purchasing than ever before; a stark challenge has emerged for companies – how do they differentiate themselves?

In 2016, Facebook started to invest heavily in chatbots. Mark Zuckerberg justified the strategy in his speech at the F8 Facebook’s developer conference saying, “I don’t know anyone who likes calling a business. And no one wants to have to install a new app for every business or service that they interact with. We think you should be able to message a business in the same way you would message a friend.”


Read the rest here: Can a Robot tell your brand’s story better?  afaqs




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