by Jim Sterne | Oct 16, 2017 | News
Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably...
by Jim Sterne | Oct 14, 2017 | News
As a Marketer, when you craft successful promotions, you’re especially proud of their creative aspects And it’s understandable because creativity seems our last bastion against the perceived onslaught of machine domination, so we fiercely defend that turf. The...
by Jim Sterne | Oct 13, 2017 | News
Customer experience initiatives are getting stuck with quite a few weighty labels lately: next key battleground, primary competitive differentiator, table stakes. And momentum for this topic is not slowing anytime soon. My ongoing personal survey of CMOs and...
by Jim Sterne | Oct 13, 2017 | News
By Ryan Holmes, CEO of social media management platform Hootsuite. Millisecond marketing in action Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on...
by Jim Sterne | Oct 10, 2017 | Blog
Can Machine Learning Offer Hope? Yes Vendor Profile: Conversion Logic by Jim Sterne I always cringed when the discussion turned to attribution. First click, last click, time decay; what nonsense. The late George Box had it right: All models are wrong; some...
