by Jim Sterne | Oct 13, 2017 | News
By Ryan Holmes, CEO of social media management platform Hootsuite. Millisecond marketing in action Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on...
by Jim Sterne | Oct 10, 2017 | Blog
Can Machine Learning Offer Hope? Yes Vendor Profile: Conversion Logic by Jim Sterne I always cringed when the discussion turned to attribution. First click, last click, time decay; what nonsense. The late George Box had it right: All models are wrong; some...
by Jim Sterne | Oct 10, 2017 | Blog
Marketing Book Podcast host Douglas Burdett interviews Jim Sterne The author explains that artificial intelligence and the machine learning that fuels it offers so much power and so much opportunity that we’re in the same place we were with personal computers in 1980,...
by Jim Sterne | Oct 9, 2017 | News
Artificial Intelligence (AI), the buzzword of the year, is becoming a growing influence in the marketing industry. And for better or worse, it’s poised to change your career. Today’s marketers need to prepare for the AI revolution and understand how they...
by Jim Sterne | Oct 9, 2017 | News
Gone are the days when setting customers up with digital marketing solutions meant getting them set up with Salesforce and HubSpot and calling it a day. These days, resellers and MSPs that specialize in marketing are competing against young, agile, and...
