by Jim Sterne | Sep 30, 2017 | News
With every new trend comes a counter-trend. And so despite the current excitement over the wonders of artificial intelligence, one company is betting that human intelligence can still deliver solutions for businesses that AI cannot hope to match. Article One...
by Jim Sterne | Sep 29, 2017 | News
At a recent media roundtable hosted by global law firm Baker McKenzie, both legal and marketing practitioners highlighted the lack of legal framework concerning AI. When something goes awry, who is to blame becomes a huge legal mystery that is costly to solve....
by Jim Sterne | Sep 28, 2017 | News
Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs. We’re on the verge of a whole new world when it comes to Account-Based Marketing (ABM). Just when it...
by Jim Sterne | Sep 28, 2017 | News
AI takes marketing automation to another level We already love marketing automation, right? It puts computers to work performing a variety of manual tasks that we don’t like to do in the first place (think of the soul-crushing email list management process). It...
by Jim Sterne | Sep 27, 2017 | News
Technology was supposed to save us time and make our lives better. But for most of us, all the tech in our lives has just added to the burden. From the hundreds of emails and thousands of Slack messages we sift through each day, to the nonstop Google calendar...
