by Jim Sterne | Sep 27, 2017 | News
‘Understanding human emotion is not the same as data and analytics’ If there’s a new technology that can help Mastercard connect with consumers, the company’s CMO Raja Rajamannar will probably try it. But that doesn’t mean he’s laser-focused on the...
by Jim Sterne | Sep 26, 2017 | News
Spreadsheet jockeys will be able to import machine learning models to analyze data within Excel, and the program will automatically recognize items such as company names and locations, and pull in additional data. The models could predict future sales numbers...
by Jim Sterne | Sep 26, 2017 | News
Much of the focus of artificial intelligence (AI) and machine learning (ML) in marketing to date has been on improving the consumer experience to drive more sales. And it’s not hard to see why. Data-fueled algorithms that continuously learn and improve are...
by Jim Sterne | Sep 26, 2017 | News
In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption. Remember when traditional marketing was overwhelmingly successful?...
by Jim Sterne | Sep 26, 2017 | Blog
By Gary Angel There are people in the world who work with and understand AI and machine learning. And there are people in the world who work with and understand marketing. The intersection of those two groups is a vanishingly tiny population. Until recently the fact...
