by Jim Sterne | Oct 10, 2017 | Blog
Marketing Book Podcast host Douglas Burdett interviews Jim Sterne The author explains that artificial intelligence and the machine learning that fuels it offers so much power and so much opportunity that we’re in the same place we were with personal computers in 1980,...
by Jim Sterne | Oct 9, 2017 | News
Artificial Intelligence (AI), the buzzword of the year, is becoming a growing influence in the marketing industry. And for better or worse, it’s poised to change your career. Today’s marketers need to prepare for the AI revolution and understand how they...
by Jim Sterne | Oct 9, 2017 | News
Gone are the days when setting customers up with digital marketing solutions meant getting them set up with Salesforce and HubSpot and calling it a day. These days, resellers and MSPs that specialize in marketing are competing against young, agile, and...
by Jim Sterne | Oct 4, 2017 | News
The marketing technology landscape is busy, but there isn’t a solution out there for everything. Multitouch attribution solutions that help marketers map their customers’ path to purchase, for example, are still scarce. Julie Lyle, chief revenue officer at...
by Jim Sterne | Oct 3, 2017 | News
What happens to Amazon’s strategy as their data scientists, engineers, and machine learning experts work tirelessly to dial up the accuracy on the prediction machine? … Amazon gains a higher share-of-wallet. Turning the prediction dial up far enough...
