by Jim Sterne | Oct 3, 2017 | News
This is the best time in human history to be a consumer. From stumbling upon new shows via Netflix’ recommendation engine, exploring virtual worlds through Oculus, getting to where you need to go faster without looking at a map, or having pressing questions...
by Jim Sterne | Oct 3, 2017 | News
Forget buzzwords like influencer marketing, augmented reality or artificial intelligence. The big topic at Advertising Week this year was “control.” From brands to agencies and platforms, everyone wants more, but in the amorphous stew that is...
by Jim Sterne | Oct 3, 2017 | News
In rapid digital transformation, it’s vital that we don’t forget who we are. With the large customer data sets that brands are generating, they need to ensure that they use them in emotionally intelligent ways. Using social listening tools to combine data with...
