by Jim Sterne | Oct 4, 2017 | News
The marketing technology landscape is busy, but there isn’t a solution out there for everything. Multitouch attribution solutions that help marketers map their customers’ path to purchase, for example, are still scarce. Julie Lyle, chief revenue officer at...
by Jim Sterne | Oct 3, 2017 | News
What happens to Amazon’s strategy as their data scientists, engineers, and machine learning experts work tirelessly to dial up the accuracy on the prediction machine? … Amazon gains a higher share-of-wallet. Turning the prediction dial up far enough...
by Jim Sterne | Oct 3, 2017 | News
This is the best time in human history to be a consumer. From stumbling upon new shows via Netflix’ recommendation engine, exploring virtual worlds through Oculus, getting to where you need to go faster without looking at a map, or having pressing questions...
by Jim Sterne | Oct 3, 2017 | News
Forget buzzwords like influencer marketing, augmented reality or artificial intelligence. The big topic at Advertising Week this year was “control.” From brands to agencies and platforms, everyone wants more, but in the amorphous stew that is...
by Jim Sterne | Oct 3, 2017 | News
In rapid digital transformation, it’s vital that we don’t forget who we are. With the large customer data sets that brands are generating, they need to ensure that they use them in emotionally intelligent ways. Using social listening tools to combine data with...
