by Jim Sterne | Sep 21, 2017 | News
Traditionally, marketing automation (MA) has relied on other disciplines to help improve customer interactions and business results. Customer relationship management (CRM) and helpdesk tools (among others) have always fed data into MA tools to let marketers...
by Jim Sterne | Sep 20, 2017 | News
“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?” These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my...
by Jim Sterne | Sep 20, 2017 | News
Public relations is not just an art — it is becoming a science, thanks to artificial intelligence. Media companies like The Washington Post and The Associated Press are using AI to crank out earnings reports or write news articles that they wouldn’t typically...
by Jim Sterne | Sep 19, 2017 | News
Artificial intelligence (AI) has been invoked by everyone from Elon Musk, who warns the technology could spell the end of humanity, to labor analysts, who caution it could bring an end to most jobs. But what, exactly, does the phrase mean to marketers? AI firm GumGum...
by Jim Sterne | Sep 18, 2017 | News
AB Testing as Building Block to AI To make sure we are all on the same page, lets start with something we are already familiar with from optimization, AB Testing. AB Testing is often used as a way to decide which is the best experience to present to your customers so...
