by Jim Sterne | Oct 26, 2017 | News
by Brian Solis is a digital analyst, speaker and the author of X: Where Business Meets Design Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely operates with legacy...
by Jim Sterne | Oct 25, 2017 | News
Companies that often deal with customer queries need to pay attention to their customer service. When a customer has a question to ask, the company should ensure they have multiple channels available for the customer to get a hold of a customer service agent to...
by Jim Sterne | Oct 25, 2017 | News
It’s said that ‘great stories happen to those who can tell them,’ and in today’s ever-evolving world of marketing, this definitely seems very apt. Globalisation has brought about greater competition. Today, consumers have more choices...
by Jim Sterne | Oct 23, 2017 | News
I remember grumbling, “Good lord this is a waste of time,” in 1992 while I was working on an AI application for lip-reading. The grumble escaped my lips because I felt like I was spending half my time inputting data cleanly into the video processing neural network....
by Jim Sterne | Oct 23, 2017 | News
The trope “there’s an app for that” is quickly becoming “there’s an AI for that.” Want to assess the narrative quality of a story? Disney’s got an AI for that. Got a shortage of doctors but still need to treat patients? IBM Watson prescribes the same treatment plan as...
by Jim Sterne | Oct 21, 2017 | News
Automating machine learning will make the technology more accessible to non–AI experts. At first blush, Scot Barton might not seem like an AI pioneer. He isn’t building self-driving cars or teaching computers to thrash humans at computer games. But within his role at...