by Jim Sterne | Oct 13, 2017 | News
Customer experience initiatives are getting stuck with quite a few weighty labels lately: next key battleground, primary competitive differentiator, table stakes. And momentum for this topic is not slowing anytime soon. My ongoing personal survey of CMOs and...
by Jim Sterne | Oct 13, 2017 | News
By Ryan Holmes, CEO of social media management platform Hootsuite. Millisecond marketing in action Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on...
by Jim Sterne | Oct 9, 2017 | News
Artificial Intelligence (AI), the buzzword of the year, is becoming a growing influence in the marketing industry. And for better or worse, it’s poised to change your career. Today’s marketers need to prepare for the AI revolution and understand how they...
by Jim Sterne | Oct 9, 2017 | News
Gone are the days when setting customers up with digital marketing solutions meant getting them set up with Salesforce and HubSpot and calling it a day. These days, resellers and MSPs that specialize in marketing are competing against young, agile, and...
by Jim Sterne | Oct 4, 2017 | News
The marketing technology landscape is busy, but there isn’t a solution out there for everything. Multitouch attribution solutions that help marketers map their customers’ path to purchase, for example, are still scarce. Julie Lyle, chief revenue officer at...
by Jim Sterne | Oct 3, 2017 | News
What happens to Amazon’s strategy as their data scientists, engineers, and machine learning experts work tirelessly to dial up the accuracy on the prediction machine? … Amazon gains a higher share-of-wallet. Turning the prediction dial up far enough...
