by Jim Sterne | Apr 17, 2018 | Blog
From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror. There are some who can read well enough to navigate a cookbook. Some can write a...
by Jim Sterne | Feb 14, 2018 | News
Social media is the marketing tool of choice for most companies these days. With the growing number of social media channels, social media influencers, and the explosion of content everywhere, marketers can well find it hard to cope with this onslaught...
by Jim Sterne | Feb 13, 2018 | News
“I believe this artificial intelligence is going to be our partner. If we misuse it, it will be a risk. If we use it right, it can be our partner” – Masayoshi Son, Chief Executive Officer of SoftBank Digital technology has evolved in every aspect – mobility,...
by Jim Sterne | Feb 12, 2018 | News
For business transformation to succeed, the whole of innovation must be greater than the progress of its parts. But in an era of digital Darwinism, as technology and society evolve faster than many businesses can keep up, it may be up to the “parts” to lead the...
by Jim Sterne | Feb 10, 2018 | News
3 Things AI Can Already Do for Your Company Thomas H. Davenport Rajeev Ronanki In 2013, the MD Anderson Cancer Center launched a “moon shot” project: diagnose and recommend treatment plans for certain forms of cancer using IBM’s Watson cognitive system. But in 2017,...
