by Jim Sterne | Oct 17, 2017 | News
As long as human and artificial intelligence work in tandem, we’ll continue to make each other better at what we naturally do best. The topic of artificial intelligence has broken out of computer science labs and into boardrooms across industries, as...
by Jim Sterne | Oct 17, 2017 | News
Earlier this summer, Salesforce’s State of Marketing Report pronounced artificial intelligence to be the technology where marketers expect to experience the most growth. Around the same time, Accenture released its prediction that AI will produce 14 trillion...
by Jim Sterne | Oct 16, 2017 | News
Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably...
by Jim Sterne | Oct 14, 2017 | News
As a Marketer, when you craft successful promotions, you’re especially proud of their creative aspects And it’s understandable because creativity seems our last bastion against the perceived onslaught of machine domination, so we fiercely defend that turf. The...
by Jim Sterne | Oct 13, 2017 | News
Customer experience initiatives are getting stuck with quite a few weighty labels lately: next key battleground, primary competitive differentiator, table stakes. And momentum for this topic is not slowing anytime soon. My ongoing personal survey of CMOs and...
