by Jim Sterne | Oct 3, 2017 | News
This is the best time in human history to be a consumer. From stumbling upon new shows via Netflix’ recommendation engine, exploring virtual worlds through Oculus, getting to where you need to go faster without looking at a map, or having pressing questions...
by Jim Sterne | Oct 3, 2017 | News
Forget buzzwords like influencer marketing, augmented reality or artificial intelligence. The big topic at Advertising Week this year was “control.” From brands to agencies and platforms, everyone wants more, but in the amorphous stew that is...
by Jim Sterne | Oct 3, 2017 | News
In rapid digital transformation, it’s vital that we don’t forget who we are. With the large customer data sets that brands are generating, they need to ensure that they use them in emotionally intelligent ways. Using social listening tools to combine data with...
by Jim Sterne | Sep 30, 2017 | News
With every new trend comes a counter-trend. And so despite the current excitement over the wonders of artificial intelligence, one company is betting that human intelligence can still deliver solutions for businesses that AI cannot hope to match. Article One...
by Jim Sterne | Sep 29, 2017 | News
At a recent media roundtable hosted by global law firm Baker McKenzie, both legal and marketing practitioners highlighted the lack of legal framework concerning AI. When something goes awry, who is to blame becomes a huge legal mystery that is costly to solve....
by Jim Sterne | Sep 28, 2017 | News
Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs. We’re on the verge of a whole new world when it comes to Account-Based Marketing (ABM). Just when it...
