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  This is the best time in human history to be a consumer. From stumbling upon new shows via Netflix’ recommendation engine, exploring virtual worlds through Oculus, getting to where you need to go faster without looking at a map, or having pressing questions...

  Forget buzzwords like influencer marketing, augmented reality or artificial intelligence. The big topic at Advertising Week this year was "control." From brands to agencies and platforms, everyone wants more, but in the amorphous stew that is digital marketing,...

  In rapid digital transformation, it’s vital that we don’t forget who we are. With the large customer data sets that brands are generating, they need to ensure that they use them in emotionally intelligent ways. Using social listening tools to combine data with...

  With every new trend comes a counter-trend. And so despite the current excitement over the wonders of artificial intelligence, one company is betting that human intelligence can still deliver solutions for businesses that AI cannot hope to match. Article One...

  At a recent media roundtable hosted by global law firm Baker McKenzie, both legal and marketing practitioners highlighted the lack of legal framework concerning AI. When something goes awry, who is to blame becomes a huge legal mystery that is costly to solve....

  Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs. We’re on the verge of a whole new world when it comes to Account-Based Marketing (ABM). Just when it...

  AI takes marketing automation to another level We already love marketing automation, right? It puts computers to work performing a variety of manual tasks that we don’t like to do in the first place (think of the soul-crushing email list management process). It...

  Technology was supposed to save us time and make our lives better. But for most of us, all the tech in our lives has just added to the burden. From the hundreds of emails and thousands of Slack messages we sift through each day, to the nonstop Google calendar...

  'Understanding human emotion is not the same as data and analytics' If there’s a new technology that can help Mastercard connect with consumers, the company’s CMO Raja Rajamannar will probably try it. But that doesn’t mean he’s laser-focused on the latest tech...

  Spreadsheet jockeys will be able to import machine learning models to analyze data within Excel, and the program will automatically recognize items such as company names and locations, and pull in additional data. The models could predict future sales numbers...

  Much of the focus of artificial intelligence (AI) and machine learning (ML) in marketing to date has been on improving the consumer experience to drive more sales. And it’s not hard to see why. Data-fueled algorithms that continuously learn and improve are...

  In an age when consumers expect deep personalization, AI is here to help. So what's the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption. Remember when traditional marketing was overwhelmingly successful? Neither do...