According to Gartner, by 2020, 85 percent of customer interactions in retail will be managed by artificial intelligence on a global scale. As more and more international retailers enter the Indian space, they are pioneering the usage of Artificial Intelligence...

  In the past, website building was a pretty simple process that involved nothing more than pages of standard texts with a few pictures and font variations. However, with time this procedure has become more complex as site owners compete to attract more visitors...

  As long as human and artificial intelligence work in tandem, we'll continue to make each other better at what we naturally do best. The topic of artificial intelligence has broken out of computer science labs and into boardrooms across industries, as recently...

  Earlier this summer, Salesforce’s State of Marketing Report pronounced artificial intelligence to be the technology where marketers expect to experience the most growth. Around the same time, Accenture released its prediction that AI will produce 14 trillion...

  Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably...

  As a Marketer, when you craft successful promotions, you’re especially proud of their creative aspects And it’s understandable because creativity seems our last bastion against the perceived onslaught of machine domination, so we fiercely defend that turf. The...

  Customer experience initiatives are getting stuck with quite a few weighty labels lately: next key battleground, primary competitive differentiator, table stakes. And momentum for this topic is not slowing anytime soon. My ongoing personal survey of CMOs and...

  By Ryan Holmes, CEO of social media management platform Hootsuite.   Millisecond marketing in action Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on...

    Artificial Intelligence (AI), the buzzword of the year, is becoming a growing influence in the marketing industry. And for better or worse, it’s poised to change your career. Today’s marketers need to prepare for the AI revolution and understand how they...

  Gone are the days when setting customers up with digital marketing solutions meant getting them set up with Salesforce and HubSpot and calling it a day. These days, resellers and MSPs that specialize in marketing are competing against young, agile, and...

  The marketing technology landscape is busy, but there isn’t a solution out there for everything. Multitouch attribution solutions that help marketers map their customers’ path to purchase, for example, are still scarce. Julie Lyle, chief revenue officer at...

  What happens to Amazon’s strategy as their data scientists, engineers, and machine learning experts work tirelessly to dial up the accuracy on the prediction machine? ... Amazon gains a higher share-of-wallet. Turning the prediction dial up far enough changes...