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by Jeffry Nimeroff (who will be speaking at the eMetrics Summit in New York, on How to Train Your Dragon   In my 25 years of working with large datasets, from developing early machine learning algorithms for multimedia systems in the 1990s to optimizing the email...

  Flipkart is working with Microsoft to deploy artificial intelligence and machine learning-based solutions that will making it easier to run future sales, the ecommerce company’s head of engineering told ET. Flipkart, which recently concluded its Big Billion Day...

  More retailers are turning to artificial intelligence to help shoppers find clothes that fit their bodies, budgets, and personal styles. As one of today’s hottest technology trends, AI translates vast volumes of retail data into rich, actionable insights so...

  Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute. These days, people need and want definite answers from Google. Instead of typing just a couple of...

  In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting serious buyers, often relying on no more than past experience, instinct,...

  Artificial Intelligence (AI) has quickly become a driving force in retail, with Forrester Research predicting earlier this year that investments into AI would triple before 2018. These trends in consumer marketing have primed the pump for widespread use of AI...

  Traditionally, marketing automation (MA) has relied on other disciplines to help improve customer interactions and business results. Customer relationship management (CRM) and helpdesk tools (among others) have always fed data into MA tools to let marketers...

“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?” These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my...

  Public relations is not just an art — it is becoming a science, thanks to artificial intelligence. Media companies like The Washington Post and The Associated Press are using AI to crank out earnings reports or write news articles that they wouldn’t typically...

Artificial intelligence (AI) has been invoked by everyone from Elon Musk, who warns the technology could spell the end of humanity, to labor analysts, who caution it could bring an end to most jobs. But what, exactly, does the phrase mean to marketers? AI firm GumGum...

AB Testing as Building Block to AI To make sure we are all on the same page, lets start with something we are already familiar with from optimization, AB Testing.  AB Testing is often used as a way to decide which is the best experience to present to your customers so...